Building a “Culture-First” Brand [The India edit] : Lessons from Sabyasachi, Good Earth. Fabindia and Raw Mango

Key resources used to build this episode

• Chaani’s LinkedIn Post - ⚜️ 25 years of #Sabyasachi 🐅 + 25 years of positive #Cultural #Impact ⚜️

• World of Sabyasachi : History

• Good Earth : Our Journey

• Fabindia : About us

• Raw Mango : About

• “One Can(nes) and one must talk about - Plagiarism, Cultural Appropriation and Cultural Appreciation” - LOCS-TALK & BARREL Newsletter (Fashion)

• “The rise of the inclusive consumer”, McKinsey Insights Report 2022

• “Geographical Indications : What is a geographical indication?”, World Intellectual Property Organisation (WIPO)

• ‘Minding Culture: Case Studies on Intellectual Property and Traditional Cultural Expressions’, Terri Janke of Australia for WIPO

• “The Invisible Meets the Intangible: Culture’s Impact on Intellectual Property Protection”, Amanda Budde-Sung, Journal of Business Ethics, 2012

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LTB Recipe Lab (Look for the Highlight on Chaani’s Instagram page )

https://www.instagram.com/chaani22?igsh=MW9zcHoyMTltZW5wcw%3D%3D&utm_source=qr

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Follow Chaani Srivastava on LinkedIn